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Stakeholder Management 101
Article

Stakeholder Management 101

Types of Stakeholders & How to Manage Them


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Editorial Rating

6

Qualities

  • Applicable
  • Well Structured
  • For Beginners

Recommendation

Project manager Kelly Suter provides a beginner’s guide to stakeholder management. She covers who stakeholders are and what they need. Although she defines stakeholder types and their differing needs, she emphasizes that empathy and communication skills will help you deal with any type. This is a great starting point for a junior project manager who wants to understand what tools are available and why they're important.

Take-Aways

  • Stakeholders are the people, groups and companies whom the outcome of your project will affect.
  • You’ll interact with four types of stakeholders: marketing, technical, sales, and executive.
  • A number of communication tools can help you manage your stakeholders.

About the Author

Kelly Suter is an executive producer at digital agency Mirum.


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