![Start with Why](/summary-img/13459-JNS86F60.jpg?h=M&b=0)
Recommendation
Entrepreneur Simon Sinek âhit rock bottomâ in late 2005. He had started his own consulting business in 2002, but three years later, he ran out of passion. Dead-ended, Sinek thought about what made him happy. He wondered why some leaders and companies succeeded and others do not. He realized that inspirational leaders identify a purpose and follow it. The actions they take and what they make is secondary to achieving their mission. Sinek calls this leadership process the âGolden Circleâ: It starts with a vision (the âWhyâ), then moves to implementation (the âHowâ), and then conquers the product or service (the âWhatâ). Unfortunately, many leaders have this pattern backward. They first focus on what they do and how; then they try to differentiate their product based on price, quality or features. Although Sinek isnât subtle about his message, getAbstract recommends his approach to executives, managers, leaders and those who seek to rediscover their passion.
Summary
About the Author
Simon Sinek is an optimist and adjunct member of the RAND Corporation. His book Start With Why expands on his popular TED Talk, âHow great leaders inspire action.â
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