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Stories that Stick
Book

Stories that Stick

How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

HarperCollins Leadership, 2019 more...


Editorial Rating

8

Qualities

  • Applicable
  • Concrete Examples
  • Engaging

Recommendation

Social media channels enable every company to tell its product’s story, but lists of ingredients and features – and even reviews – aren’t stories. Bonafide stories can attract attention, exert influence and transform audiences, but they do require a robust structure. Award-winning storyteller Kindra Hall helps you identify the kind of story that best fits your vision and strategy. She explains why stories matter and how to craft a story that links your product to your audience. Leaders and marketers can learn how to capture their firm’s value in a story that will garner and hold consumer attention and affection. 

Take-Aways

  • Stories help you bridge the gap between your product or service and your targeted audience.
  • Hearing effective stories releases neurochemicals that make people more open and generous.
  • Telling an effective story is easier than you think, but it needs structure.

About the Author

Award-winning professional storyteller Kindra Hall is president and chief storytelling officer at Steller Collective – a consulting firm that helps clients craft compelling stories as part of their organizational strategy.


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