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Jim Signorelli
StoryBranding
Creating Stand-Out Brands Through The Power of Story
Greenleaf Book Group, 2012
What's inside?
Connect your brand to customers using emotional truth
Recommendation
Marketing consultant Jim Signorelli tells an interesting tale as he takes readers through his innovative “StoryBranding” strategy. He explains why human beings find good stories powerful, how the plots of great narratives thematically illustrate principles and beliefs that their audiences share and why marketers must connect the “inner and outer layers” of their products with their prospects’ values. Easy to read and filled with examples of companies whose brands connect with their customers through stories, this manual outlines a six-step approach to discovering the story of your brand. getAbstract recommends Signorelli’s innovative technique to marketing professionals who must create or re-create a brand that earns customer loyalty.
Summary
About the Author
Jim Signorelli is co-founder and CEO of ESW StoryLab, a Chicago marketing agency.
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