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Storytelling with Data
Book

Storytelling with Data

A Data Visualization Guide for Business Professionals

Wiley, 2015 more...


Editorial Rating

9

Qualities

  • Innovative
  • Applicable

Recommendation

Author Cole Nussbaumer Knaflic, who travels the world teaching companies how to produce better presentations, has streamlined the process of developing effective presentations. Each of her chapters provides a simple lesson that will transform how you offer data to your audiences. To explain why each step works, she refers to her extensive experience, to psychology, and to vision and brain science. Knaflic includes a chapter on model visuals and case studies to highlight how to use her lessons to produce stronger presentations. With appreciation for her specificity, getAbstract recommends her strategies to consultants, small business owners, marketing personnel, and anyone who needs to seize and hold an audience’s sustained attention.

Take-Aways

  • Before you start working on a presentation, learn who your audience is, decide what you need to communicate and ask how visualization can best express your message.
  • To capture audience attention and explain data, tell a story. End with a call to action.
  • Develop a “three-minute story” and a “Big Idea” for the overall presentation.

About the Author

Cole Nussbaumer Knaflic offers workshops and presentations internationally for data-driven organizations. She developed her unique data presentation talents through analytical roles in banking and private equity and recently as a Google People Analytics team manager.


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