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Strategic Internal Communication
Book

Strategic Internal Communication

How to Build Employee Engagement and Performance

Kogan Page, 2014 more...


Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

David Cowan, a 25-year veteran of the communications profession, describes a new model of communication within organizations based on collaboration, information sharing, values, employee engagement and “emotional management.” He discusses the power of feelings over facts, the myth of “corporate culture,” the damage done by unclear values, the significance of difficult conversations and the need for empathy. He explains the relationships among “intelligence, emotion, interpretation” and “narrative” in internal communications. His ideas are challenging and innovative, though hard-bitten internal marketers who are veterans of the corporate battlefield might question his idealistic goals of achieving a transparent communications environment and a company with no culture except empathy. Nonetheless, getAbstract recommends his fresh thinking to corporate communications professionals and the executives who establish corporate values.

Take-Aways

  • Twentieth-century communication methods don’t really reach 21st-century employees.
  • To tailor your internal communications to contemporary workers, focus on employees’ engagement and their emotions. Be transparent and clear.
  • Effective internal communication relies on empathy.

About the Author

David Cowan, former global head of internal communications at ArcelorMittal, is a consultant to the technology and energy industries.


Comment on this summary or Start Discussion

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    A. A. 5 years ago
    waiting for my certificate
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    A. A. 5 years ago
    what after video finish?
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    A. 10 years ago
    great summary and insight