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Richard Rumelt
Good Strategy / Bad Strategy
The Difference and Why It Matters
Profile Books, 2011
What's inside?
Most businesspeople don’t know how to strategize. They think it means listing goals. They’re not even close.
Recommendation
Wouldn’t it be worthwhile to sit down for an extended session with a top business thinker while he discusses the fine points of corporate strategy with you? You can, at least in an editorial sense, when you read Richard Rumelt’s work on business strategy. The prestigious McKinsey Quarterly calls Rumelt “strategy’s strategist,” and The Economist includes him on its list of the 25 most influential people in business management today. Who does he think he is, a rocket scientist? Well, yes, he also worked as an engineer on the US Voyager mission to Jupiter. Distilling a lifetime of experience, and delving into history and the classics to illustrate strategy’s importance, Rumelt shares ways to discern good strategy from bad and tells you how to implement the good. getAbstract recommends his fascinating, informative, enjoyable, erudite book and considers it necessary reading for executives and managers on the topic of strategy.
About the Author
Richard Rumelt is a professor at UCLA’s Anderson School of Management and a consultant on strategic management issues.
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