Lesley Bielby and Douglas Atkin
Super Strategist
The Art and Science of Modern Account Planning
Figure 1 Publishing, 2021
What's inside?
Learn the fundamentals of account planning from an industry veteran.
Recommendation
Industry veteran Lesley Bielby’s indispensable, up-to-date guide to account planning is for people new to the field or aspiring to enter it. Offering practical advice and numerous concrete examples, she covers branding, consumer research, preparing the creative brief and mapping the customer journey. Bielby was among the “British Planners” who brought the discipline of account planning to the United States in the late 1990s.
Summary
About the Authors
Lesley Bielby is chief strategy officer at Hill Holliday in Boston. Douglas Atkin is former global head of community and architect of purpose, culture and core values at Airbnb.
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