Trendwatching
Sympathetic Pricing
June 2014 Global Trend Briefing
TrendWatching, 2014
What's inside?
Personalize your prices to show you understand your customers and that you see them as human beings.
Recommendation
Many brands claim that they value their customers, but not all of them show they care in a way that really affects people’s everyday lives. The trend analyst TrendWatching explains the importance of going beyond mere promises toward taking actions where it matters. Learn by example how your brand can become more benevolently “human”: Experiment with pricing in a way that shows your company cares about people’s everyday troubles. For its new, hands-on approach, getAbstract recommends these findings to all business executives who want to show their customers they care.
Summary
About the Author
The trend analyst TrendWatching scans the globe for consumer trends, insights and related hands-on business ideas.
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