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Talk Normal
Book

Talk Normal

Stop the Business Speak, Jargon and Waffle

Kogan Page, 2011 more...


Editorial Rating

7

Qualities

  • Applicable

Recommendation

Journalist Tim Phillips prides himself on opposing gobbledygook – words that mean nothing and expressions that obscure meaning. He takes up the cudgel against jargon, “business speak” and perplexing political phrasemaking. He’s a keen observer, but his book is not a narrative; it’s a repurposing – with some honing – of his blog posts. Some of the short chapters are hilarious, some are insightful and some are worth skipping altogether. Phillips’s tone is never genteel, and given the jumpy, episodic nature of the material, you might not work up quite as much umbrage as he does. But you might learn something about English and, if you love language and grammar, getAbstract thinks you will be amused by his well-meaning rants.

Take-Aways

  • Obfuscation, jargon and clichés degrade the spoken and written word.
  • Politicians, businesses and the media use language to shape the way you think.
  • For example, firms now “empower” “thought leadership,” follow “core values,” espouse “ethics,” feel “passion,” honor “transparency,” use “synergy” and “onboard” everyone.

About the Author

Tom Phillips is a freelance journalist who writes the blog Talk Normal. He is also a co-author of the best-selling book Scoring Points.


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