![Taming the CRM Beast to Boost Sales](/summary-img/36765-JVRWYX68.jpg?h=M&b=0)
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Recommendation
If your firm’s customer relationship management (CRM) system has become an “unwieldy beast,” consider this Boston Consulting Group article a field guide and trainer’s manual. Roger Premo, Matthew Ward and Santosh Raghunath will teach you how to identify the factors that can aggravate chaotic CRM – as well as how to optimize the benefits of your system.
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About the Authors
Roger Premo, Matthew Ward and Santosh Raghunath are professionals with the Boston Consulting Group.
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