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Tech-Powered Sales
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Tech-Powered Sales

Achieve Superhuman Sales Skills

HarperCollins Leadership, 2021 more...


Editorial Rating

9

Qualities

  • Comprehensive
  • Applicable
  • Concrete Examples

Recommendation

As Arthur C. Clarke once wrote, “Any sufficiently advanced technology is indistinguishable from magic.” Accordingly, Justin Michael and Tony Hughes predict that versatile sales bots are likely to run B2B sales in the future. For example, a rep’s artificial intelligence (AI) sales bot could “ping-pong” with a buyer’s bot to start a sales process that the two people then pursue. To maintain relevance and viability, reps must master AI, sales technology and the increasingly influential B2B sales bots.

Take-Aways

  • Seventy percent of today’s B2B sales function can be automated.
  • The tech tools B2B sales reps must master may prove intimidating, but you must learn them.
  • STEVE, a digital virtual sales assistant, offers a fascinating look at the future of B2B sales.

About the Authors

Justin Michael, who set records for full-cycle revenue creation in cutting-edge SaaS, inspired the COMBO Prospecting sales pipeline. Tony Hughes is the co-founder and sales innovation director at Sales IQ Global.