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Generative AI – artificial intelligence that can create new content – has become a trendy buzzword in the business world, promising enormous value gains and competitive opportunities. Yet, like many technology trends before it, generative AI’s effectiveness depends on many factors – technical capability, talent management, risk mitigation and ethical considerations. This timely article by a group of McKinsey specialists provides CTOs and CIOs with nine actions that will help their businesses realize the full potential of generative AI.
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About the Authors
Written for McKinsey Digital, this article is a collaboration by Aamer Baig, Sven Blumberg and Alexander Sukharevsky, who are all senior partners at McKinsey; Eva Li, who is a consultant for McKinsey; Megha Sinha and Douglas Merrill, who are partners at McKinsey; and Aditya Pradhan and Stephen Xu, who are associate partners.
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