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The 24-Hour Customer
Book

The 24-Hour Customer

New Rules for Winning in a Time-Starved, Always-Connected Economy

HarperBusiness, 2010 more...


Editorial Rating

8

Qualities

  • Innovative

Recommendation

No one has enough time today. In her heavily researched book, corporate strategist Adrian C. Ott explores this issue and its implications for businesses. She proposes innovative practices that transform consumers’ increasing lack of time into a fulcrum that can boost sales. Conscious of her readers’ time limitations, Ott provides handy “Two-Minute” capsules that summarize each chapter’s main points. getAbstract recommends Ott’s timely advice and her new methodologies for increasing your sales while saving your customers time and trouble.

Take-Aways

  • People today have little time or attention for your advertising message.
  • To overcome this, adopt a comprehensive “Customer Time-Value” mind-set.
  • Systematically use “Time-ographics analysis” to develop and market your products or services to time-starved consumers.

About the Author

Corporate strategist Adrian C. Ott is founder and CEO of Exponential Edge Inc. She regularly speaks at universities and industry events and has contributed to Fast Company, Strategy & Leadership Journal and other major publications. Prior to founding Exponential Edge, she was a Hewlett-Packard executive for 15 years. She holds an MBA from Harvard Business School and a Bachelor of Science degree from the University of California, Berkeley.


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