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The $2T Opportunity to Boost Sales and Lower Costs with RevTech
Article

The $2T Opportunity to Boost Sales and Lower Costs with RevTech



Editorial Rating

8

Qualities

  • Analytical
  • Applicable
  • Overview

Recommendation

The Boston Consulting Group estimates that companies are missing about $2 trillion in revenue due in part to inefficient spending on sales, general and administrative (SG&A). If that number is a bit too big to mean anything to you, you’re not alone, but according to the Boston Consulting Group, the bottom line is this: There’s money on the table if you come into the game with the right strategy, and at this juncture, RevTech will give you the tools you need.

Take-Aways

  • RevTech is a set of digital tools that builds on CRM success.
  • RevTech automates demand generation, creates a transparent sales funnel, improves upsell and cross-sell ratios, and integrates departments with an agile “solution squad.”
  • Your RevTech solution squad is a cross-functional central team that coordinates RevTech ventures.

About the Authors

Vikas Taneja, John Merchant, Matt Langione and Giovanni Fassio are professionals with the Boston Consulting Group.