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The 7 Secrets to Selling More by Selling Less
Book

The 7 Secrets to Selling More by Selling Less

The Ultimate Guide to Reinventing Your Sales Life

Allan Langer, 2019 more...


Editorial Rating

8

Qualities

  • Applicable
  • Concrete Examples
  • Engaging

Recommendation

Alan Langer invented the word “Riptatrustaphobia” to describe a peculiar syndrome. Folks afflicted with this disease believe salespeople will inevitably try to cheat them. Langer offers “Seven Secrets” salespeople can use to cure this malady, win customers’ trust and make more sales. His welcome, witty manual is free of jargon and unnecessary detail. He shows salespeople how to increase their sales by understanding their customers (he includes helpful hints on reading body language) and putting their interests first and foremost.

Take-Aways

  • Salespeople can learn to cure “Riptatrustaphobia” – customers’ certainty that salespeople will cheat them.
  • Traditional sales trainers insist you must always be closing. That sets you up to have the wrong attitude. 
  • Heed “Seven Secrets” to make more sales:

About the Author

Allan Langer is an experienced salesperson who worked in college athletics, public relations and fundraising before switching to direct selling.