![The Art of Better Retail Banking](/summary-img/8601-J524ZSC0.jpg?h=M&b=0)
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Recommendation
What could be unique about a bank? After all, every bank offers various loans and accounts. In this tome for bankers, banking experts Hugh Croxford, Frank Abramson and Alex Jablonowski contend that banks have made a mistake by becoming too much alike, offering indistinguishable products and services. They argue that bankers should innovate and create solutions that simplify their clients’ lives. This UK-oriented study is intriguing to a point, but it would have benefited from more specific case studies of successes and failures. This book predates the banking meltdown, so events have overtaken a few of its suggestions. Still, getAbstract recommends it to bankers who seek a critical, customer-oriented view of their industry.
Take-Aways
About the Authors
Following a career in banking, Hugh Croxford now consults for banks and IT companies. Frank Abramson is CEO of the Relationship Consulting Group and a director at Intramezzo, Verdandi and M-I-G. Alex Jablonowski was CEO of a London-based bank and a managing director at Barclays.
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