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Editorial Rating

8

Qualities

  • Analytical
  • Eye Opening
  • Hot Topic

Recommendation

GenAI is poised to disrupt software development radically, yet few companies are harnessing its potential and seizing productivity gains. A useful deep dive from Boston Consulting Group reveals the factors behind the gap between “intentions and adoption,” while providing software companies with a framework to embrace the dramatic change ushered in by GenAI. Moving into the future, the companies that experiment with GenAI, embracing a culture of learning, adaption, and innovation, will be the ones that turn the potential challenges associated with this emerging technology into potent opportunities.

Take-Aways

  • GenAI has the potential to dramatically transform software development — but few are adopting it.
  • Tackle adoption inertia and capitalize on productivity gains in three stages.
  • GenAI will disrupt or augment the vast majority of skills at software companies — pivot before its too late.

About the Authors

Pranay Ahlawat, Julie BedardSankalp DamaniBen FeldmanElizabeth LuceroAbhishek Samdaria, and Geoffrey Sipperly are professionals with Boston Consulting Group.