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The Best Response to Digital Disruption
Article

The Best Response to Digital Disruption


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Editorial Rating

7

Qualities

  • Analytical
  • Applicable
  • Overview

Recommendation

Jacques Bughin, a senior partner at consultancy McKinsey & Company, and Nicolas van Zeebroeck a professor of digital business and innovation, acknowledge that “the imperative of digital transformation is an insistent buzz in the ears of managers in many industries.” To understand the noise around digital disruption – and when and why your company should act – start with this research-based overview for business leaders.

Take-Aways

  • Companies still have an opportunity to engage fully with digitalization, but they need to act soon – or risk being left behind.
  • Staying competitive amid digital disruption calls for a daring digital strategy that’s embedded in your corporate strategy.
  • Two “loops” of digitalization eat into the revenue and profit margins of established firms: First, new challengers grab market share, depress prices and shift customer behavior.

About the Authors

Jacques Bughin is a senior partner at consultancy McKinsey & Company. Nicolas van Zeebroeck teaches digital business and innovation at the Free University of Brussels in Belgium.