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Peter Montoya and Tim Vandehey
The Brand Called You
The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand
Personal Branding Press, 2003
What's inside?
Think of yourself as a fine product, packaged to show your best career assets. That’s your personal brand. Now, sell it.
Recommendation
This guide book on achieving personal branding, or what used to be called name recognition, may be focused toward financial advisors and other types of consultants, but it contains useful guidance for any professional who needs to be remembered by potential clients and customers. Author Peter Montoya, who wrote this with Tim Vandehey, believes that everyone has a personal brand, that some people manage their brands and that to manage your brand effectively you have to be serious, deliberate and methodical. The book provides a step-by-step program supported with sound analysis and clear common sense to help anyone succeed in building a strong personal brand for career growth. getAbstract.com finds that there is something in this metaphorical image-building manual for everyone. Even those who may find it a bit off-putting to objectify themselves like soap or some other commodity could benefit from these solid tips on individual image building. After all, people who affect your career are going to form opinions of you anyway - you might as well control those opinions as much as you can.
Summary
About the Authors
Peter Montoya is president of Peter Montoya, Inc., an agency devoted exclusively to the development and management of top personal brands. Tim Vandehey is an award-winning freelance marketing writer, author and journalist.
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