The Circular Business Revolution
A practical framework for sustainable business models
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With the need for action on the environment becoming more urgent, businesses are seeking guidance on how to move forward. Sustainability experts Julia Binder and Manuel Braun offer an inspiring, engaging guide to making the transition from a linear, “take-make-waste” model of business to a sustainable, circular, “net positive” model that aims at both business success and environmental and social good. Binder and Braun bring deep insight and extensive business experience to their manual for business transformation, emphasizing the imperative of change and the potential for everyone to win.
Summary
About the Authors
Julia Binder is a renowned thought leader recognized for her work at the intersection of sustainability and innovation. She’s professor of Sustainable Innovation and Business Transformation at IMD Lausanne and director of the school’s Center for Sustainable and Inclusive Business. Manuel Braun is an expert in sustainability and resource productivity. He’s director at Systemiq, a global think tank focused on sustainable systems change, where he leads the circular business program. Previously, he spent eight years at McKinsey & Company, leading sustainable product development and design projects across industries.
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