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The Cold Start Problem
Book

The Cold Start Problem

How to Start and Scale Network Effects

HarperBusiness, 2021 more...


Editorial Rating

8

Qualities

  • Well Structured
  • Concrete Examples
  • For Experts

Recommendation

Andreessen Horowitz general partner Andrew Chen explores the network effects powering the growth and success of myriad companies, including Reddit, Microsoft, Uber, YouTube and Craigslist. He presents a taxonomy of network effects with illustrative case examples and other insights. For those planning a start-up, Chen provides advice and examples for each step. And if your project has already reached “escape velocity,” Chen will guide you to strong results.

Take-Aways

  • Network effects are the secret force behind tech's most valuable companies.
  • Losing initial users because your new product lacks customers is the Cold Start Problem.
  • To avoid the Cold Start Problem, build an “atomic network” before you launch a new product.

About the Author

Andreessen Horowitz general partner Andrew Chen  previously led Uber’s rider-growth teams.


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