Li Yating, Ma Jiying and Li Xiaoxiong
The Controversial LeEco
China's Overexpanding Internet Giant’s Financial Squeeze
China Entrepreneur , 2017
What's inside?
A strategic investor’s recent cash injection into Chinese conglomerate LeEco has moved the online giant past crisis – for now.
Recommendation
Chinese online retail giant LeEco has ventured into a slew of businesses, including smartphones, smart TVs, video streaming and electric cars. However, investors have been critical of the company’s strategy – especially after founder and CEO Jia Yueting admitted in November 2016 that overexpansion had led to a financial squeeze. Now that an investor’s cash injection has revived the company, Jia insists on sticking to his strategy and remains optimistic about the future. Alas, analysts and investors aren’t so sure. getAbstract recommends this profile of the struggling giant to investors and financial analysts.
Summary
About the Authors
Li Yating, Ma Jiying and Li Xiaoxiong write for the Chinese business magazine China Entrepreneur Magazine, which profiles business leaders, investigates companies, and also reports on business trends and management insights of Chinese entrepreneurs.
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