Marcia Layton Turner
The Domino’s Story
How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)
HarperCollins Leadership, 2020
What's inside?
Domino’s became the global sales leader in pizza by focusing on fast delivery and digital innovation.
Recommendation
Business writer Marcia Layton Turner presents the humble origins and unstoppable rise of Domino’s, Inc., the international pizza chain. Founder Tom Monaghan grew the company from three Michigan pizzerias into a successful chain by creating a special sauce, focusing on delivery and prioritizing locations in pizza-loving college towns. Domino’s used fast delivery and early digital innovation to outmaneuver its competitors and become number one in its industry.
Summary
About the Author
Marcia Layton Turner, a business writer for Kevin Anderson & Associates, has written for Forbes.com, Businessweek and US News & World Report.
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