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The Entrepreneurial Attitude
Book

The Entrepreneurial Attitude

Lessons from Junior Achievement’s 100 Years of Developing Young Entrepreneurs

McGraw-Hill, 2018 more...


Editorial Rating

7

Qualities

  • Concrete Examples
  • For Beginners
  • Insider's Take

Recommendation

Larry C. Farrell, a longtime advocate of Junior Achievement (JA) and founder of The Farrell Company, a global entrepreneur-training firm, compiled JA’s best lessons to celebrate the organization’s 100th anniversary. He is meticulous and thorough as he outlines JA’s “musts” for budding entrepreneurs and newly minted innovators. Farrell inserts historical insights from renowned corporate leaders and testimonials from former JA participants who are now outstanding executives. He illustrates his entrepreneurship principles with graphs that demonstrate important points. This heartfelt overview of the benefits of Junior Achievement will bring a smile to past, present and aspiring participants.

Take-Aways

  • Junior Achievement (JA), an organization for young businesspeople, believes smart strategy and strong culture lead to successful entrepreneurship.
  • Entrepreneurs must focus on their products and customers.
  • Junior Achievement provides insight into how to grow a business “the old-fashioned way,” but offers young businesspeople a new twist on the concept.

About the Author

Larry C. Farrell is the author of three other books on entrepreneurship and founder of The Farrell Company, a global research and entrepreneurship teaching company with a presence in 40 countries.