The Fourth Wave
Business in the 21st Century
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Recommendation
What will the future hold for business? The Fourth Wave attempts to answer this question by looking far out to the horizon of knowable things. Expanding on Toffler’s Third Wave, The Fourth Wave analyzes trends that will shape the nature of business in the 21st century. At the forefront of this trend analysis is the consideration of global consciousness, ecology, environmental integrity and economics. The book is written from an academic perspective, so it is not an easy read, but the authors must have sensed this shortcoming, because they use charts to effectively summarize the information presented in the chapters. getAbstract recommends this book to anyone who wants a fresh perspective on the role business might play in the future, and perhaps should play today. Executives, change leaders and students will find this book useful and thought provoking.
Take-Aways
About the Authors
Herman Bryant Maynard, Jr., is an international consultant on personal and organizational transformation and serves on the board of directors for the World Business Academy, the World Trust, and the International Center for Organizational Design. Susan E. Mehrtens is president of Potlach Group, Inc., a research organization specializing in the analysis of business trends related to global evolution and social change. She is the co-author of an ecology text, Earthkeeping , the editor of Revisioning Science , a festschrift dedicated to Willis W. Harman, and co-author of What’s Going On?
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