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The Gamification Revolution
Book

The Gamification Revolution

How Leaders Leverage Game Mechanics to Crush the Competition

Gabe Zichermann and Joselin Linder
McGraw-Hill, 2013

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Editorial Rating

8

Qualities

  • Applicable
  • Concrete Examples
  • Engaging

Recommendation

Successful gamification – the business use of game-based mechanisms – considers both human psychology and the more concrete matters of how material looks and functions. Experts Gabe Zichermann and Joselin Linder spell out this process in accessible, engaging language. They explore the best uses of gamification, using illuminating stories about companies, organizations, governments and individuals. Zichermann and Linder practice what they preach, engaging you with compelling narratives, down-to-earth recommendations and actual games interspersed throughout the text. getAbstract recommends this manual covering the coming wave of gamification in employee training and customer motivation to start-ups, entrepreneurs, managers, marketing, HR professionals, and anyone looking for new ways to inspire and retain customers and employees.

Take-Aways

  • Gamification means using game-derived mechanisms and dynamics in business to motivate your employees and customers.
  • Gamification operates by offering feedback, friendly connections and fun.
  • Different gamification models – including the “expressive game,” the “status marathon” and the “simulation-discovery game” – help fulfill different company goals.

About the Authors

Gabe Zichermannis CEO of Gamification Corp. He and Joselin Linder, who writes for NPR and AOL, co-wrote Game-Based Marketing.

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