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The Ghosn Factor

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The Ghosn Factor

24 Lessons from the World’s Most Dynamic CEO

McGraw-Hill,

15 min read
10 take-aways
Audio & text

What's inside?

Carlos Ghosn led Michelin, Renault and Nissan through hard times by following just 24 management principles.

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Editorial Rating

6

Qualities

  • Well Structured
  • For Beginners

Recommendation

At first glance, Miguel Rivas-Micoud’s book about auto industry CEO Carlos Ghosn’s 24 top management philosophies seems to focus on advice you already know: establish a clear vision, focus on priorities, put profits first. It is a big challenge for an author to explain precisely how a brilliant manager like Ghosn does his job so much better than most other people do similar jobs. There’s the rub: Even managers who know what to do may not know exactly how to execute their work with artistry. To his credit, Rivas-Micoud offers 24 clear management concepts from Ghosn, and tries to convey the magic of how Ghosn leads with such symphonic success. getAbstract acknowledges the value of the principles Rivas-Micoud outlines. These are solid, if not fresh, touchstones from a business superstar.

Summary

The King of Turnarounds

Within corporate boardrooms, Carlos Ghosn is known as a turnaround champion. He restored Michelin’s operations in North and South America, and revived Renault and Nissan from stagnation. He embodies the sound, sensible management practices that business guru Peter F. Drucker elucidated in his classic The Practice of Management, published in 1954, the year Ghosn was born in Brazil. Ghosn never read Drucker’s book, or any other management book. He learned how to become a capable manager through hands-on practice and developed his leadership skills by starting as a factory manager in France at age 26. Ghosn sums up his approach to management in 24 basic principles:

  1. “Target the five imperatives” – 1) Develop a “clear vision” of your priorities and principles; 2) Work according to “targets and commitments,” using a proactive, focused plan to enhance your competitiveness; 3) Be “transparent” in your dealings; 4) Promote your products with “meaningful marketing”; and 5) Manage for “performance.”
  2. “Generate value” – To deliver value, determine what your customers need and want. How can you...

About the Author

Miguel Rivas-Micoud, an English professor at Tokyo University, has written numerous books on management, society, economics and politics, and is the co-author of Renaissance, an autobiography of Carlos Ghosn.

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