Skip navigation
The Greater Good
Book

The Greater Good

Social Entrepreneurship for Everyday People Who Want to Change the World

Wonderwell, 2021 more...


Editorial Rating

8

Qualities

  • Applicable
  • Overview
  • Concrete Examples

Recommendation

Entrepreneur Madeleine Shaw delves into businesses that make social impact their primary goal. She features a culturally diverse array of founders who have launched start-ups of all sizes. In her detailed manual, Shaw offers guidance on finding your social mission, constructing a business plan and attracting investors. She offers a new vision of capitalism that vests in collaboration and relationships.

Take-Aways

  • Entrepreneurship can address social and environmental problems.
  • Social entrepreneurship challenges the core principles of capitalism.
  • Social entrepreneurs share distinctive traits.

About the Author

Madeleine Shaw founded Aisle, a pioneer in reusable menstrual-care products; G Day, a charity that produces rites-of-passage events for tween girls; and Nestworks, a family-friendly co-working space.