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The Guaranteed Customer Experience
Book

The Guaranteed Customer Experience

How to Win Customers by Keeping Your Promises

Jeff Toister, 2021 more...


Editorial Rating

8

Qualities

  • Applicable
  • Well Structured
  • Concrete Examples

Recommendation

Keeping your customers happy often seems like a daunting task, but it doesn’t have to feel that way, explains customer experience consultant and trainer Jeff Toister. To offer a great customer experience, you need to first understand what problem you aim to solve for them. Then, you must make good on your promise to solve that problem. Toister provides basic, workable steps for ensuring your customers stay loyal and “evangelize” for your products. If you find that following the steps Toister outlines fail to grow your customer base, he’ll give you an hour’s free consultation.

Take-Aways

  • Customer service differs from customer experience.
  • Product warranties won’t differentiate you, but experience guarantees will.
  • A customer experience guarantee reassures your customers and guides your employees.

About the Author

Jeff Toister is a customer experience author, consultant and trainer.