Matt Chanoff, Mark Wegman, Merrick Furst and Daniel Sabbah
The Heart of Innovation
A Field Guide for Navigating to Authentic Demand
Berrett-Koehler, 2023
What's inside?
Discover the secrets to unlocking true innovation and understanding how to find and recognize authentic demand.
Recommendation
In business, successful innovation doesn’t merely mean coming up with something new but something new that customers actually want. But how can innovators identify “authentic demand”? In this helpful guide, Matt Chanoff, Mark Wegman, Merrick Furst and Daniel Sabbah analyze the three main kinds of innovation and unveil practical strategies for finding and leveraging real customer needs. Their wide-ranging case studies and innovative techniques are invaluable resources for entrepreneurs, business leaders and anyone seeking to break new ground.
Summary
About the Authors
Matt Chanoff is a San Francisco-based angel investor. Mark Wegman is an IBM, ACM and IEEE fellow. Daniel Sabbah was the CTO and general manager for Next Generation Platform at IBM. Merrick Furst is a Distinguished Professor and the director of the Center for Deliberate Innovation at Georgia Tech.
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