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The Human Element
Book

The Human Element

Overcoming the Resistance That Awaits New Ideas

Wiley, 2021 more...


Editorial Rating

9

Qualities

  • Applicable
  • Eye Opening
  • Concrete Examples

Recommendation

The road to progress – and business success – is littered with failures: evidence of the forces that can wreck even the most promising innovations and business models. To help leaders, entrepreneurs and other change-makers maximize their impact, management experts Loran Nordgren and David Schonthal offer an examination of the subtle reasons why many good ideas and ventures fail. Psychological research and case studies add heft to this clear, commonsense study of frequently overlooked impediments. It serves as a valuable addition to the management bookshelf.

Take-Aways

  • Four types of friction can sabotage change and innovation.
  • Inertia, the first type of friction, causes people to avoid the unknown.
  • To counter inertia, make the unknown feel more familiar.

About the Authors

Loran Nordgren, a professor of management and organizations at the Kellogg School of Management, studies the psychological processes underlying how people think and act. David Schonthal, a professor of strategy, innovation and entrepreneurship at Kellogg, teaches new venture creation, design thinking, health care innovation and creativity.


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