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The Human Side of Innovation
Book

The Human Side of Innovation

The Power of People in Love with People

Berrett-Koehler, 2022 more...


Editorial Rating

7

Qualities

  • Bold
  • Insider's Take
  • Inspiring

Recommendation

The old rules that keep established businesses safe are changing. The barriers to entry to the market are falling away. This puts more and more choice – and power – in the hands of end users. How can business leaders navigate this unstable world? The only effective compass is a love of people. As business success becomes synonymous with the creation of value for customers, businesses have an opportunity to learn important lessons from the discipline of design thinking, which puts innovation in the service of people.

Take-Aways

  • In the future, only human-centered businesses will survive.
  • To be human-centered, businesses can adopt design thinking.
  • Meaningful design is human and innovative.

About the Author

Mauro Porcini is chief design officer at PepsiCo. He is the host of the podcast In Your Shoes – with Mauro Porcini and a presenter in the television series America by Design.


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    F. J. 2 years ago
    What an exceptional description of Unicorns! If these are the traits of a Unicorn, then I want to be one!