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Mark Donnolo
The Innovative Sale
Unleash Your Creativity for Better Customer Solutions and Extraordinary Results
AMACOM, 2014
What's inside?
Most salespeople strive to think creatively, but few know how. Sales consultant Mark Donnolo shows the way.
Recommendation
Drawing on his background in art and design, sales consultant Mark Donnolo explains what creativity involves and how to master it. He lays out a comprehensive, detailed “Innovative Sale” program that salespeople can implement to develop unique, appropriate sales solutions for their customers. The Donnolo system – with its interlocking principles and imperatives – has some degree of complexity, but he offers comprehensive, carefully conceived and detailed instructions. Donnolo’s manual also includes the Innovative Sale assessment tool to help you become more creative in the pursuit of creative solutions. getAbstract recommends Donnolo’s informed, original treatment to sales professionals and managers.
Summary
About the Author
Mark Donnolo is a managing partner with SalesGlobe, a sales consulting firm.
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