The Innovator's Solution
A review of

The Innovator's Solution

Creating and Sustaining Successful Growth

Clayton M. Christensen and Michael E. Raynor • Harvard Business Review Press • 2003

Seek the Bottom

by David Meyer

Clayton M. Christensen and Michael E. Raynor offer a follow-up to Christensen’s best-selling The Innovator’s Dilemma, presenting a clear blueprint to disruptive innovation.

The late Clayton M. Christensen – former Harvard Business School professor and author of The Innovator’s Dilemma, among other landmark titles – partnered with Deloitte Research’s Michael E. Raynor – author of The Strategy Paradox – to parse the dilemmas facing top-ranking companies.

The authors explain that disruptive innovations typically debut at the low end of the market as unprofitable, unpromising and crude products. At that moment, Christensen and Raynor warn, established companies ignore them – but later those innovations overtake them. Christensen’s classic, The Innovator’s Dilemma, identified this problem. Here, he and Raynor help managers identify potentially disruptive innovations, and read and respond to the market and the competitive environment.

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