Universidad Tecnológica de El Salvador
The Manager's Guide to Social Media
Book

The Manager's Guide to Social Media

Scott Klososky
McGraw-Hill, 2010
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Editorial Rating

7

Qualities

  • Well Structured
  • Concrete Examples

Recommendation

As a manager, are you expert in the use of Google Reader, Radian6, Hootsuite, Yotify, Netvibes and Scribd? How about cloud computing? Microblogging? Crowdsourcing? Managing virtual teams? Welcome to the brave new online world. Managing employees today requires understanding the virtualization of the workplace, Web 2.0 and social technology tools. Thousands of applications exist, and new ones show up daily. How can you stay on top of this high-tech deluge? Social technology expert Scott Klososky details the answer and takes the mystery out of social technologies. getAbstract finds that his book is a valuable resource for any manager who wants to stay current with social technology.

Summary

Let’s Get Social

“In April 2010, Citibank surveyed more than 550 small-business owners in the United States about social tech use in their organizations, and found that more than 81% said they don’t use social tech.” Why would this be? Employees can use social media tools to advance the company’s interests, increase its business networking, extend its markets and work more productively. However, keeping workers focused on their work has become more challenging with the advent of social media (Web 2.0 tools and applications), since employees also can use these tools during work to communicate with family and friends, make new connections, and engage in additional nonwork activities.

Social media tools are an aspect of “social technologies,” a “collection of new forms of communication and community.” The terms you need to know include:

  • “Social relevancy” – Web links and user commentary concerning people and firms’ online reputations, also known as their “digital shadows online.”
  • “Social media” – Online applications, tools and websites that facilitate idea sharing and promotion. Examples include Flickr, SlideShare and YouTube.
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About the Author

Scott Klososky consults with organizations on using social technologies.

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