Zhang Yue
The Mystery Behind the Popularity of Kings of Glory, the World’s Most Profitable Game
Southern Weekly, 2017
What's inside?
How did Tencent’s mobile game Kings of Glory achieve 50 million daily active users in less than 2 years?
Recommendation
Online games used to be for nerds and geeks. Today, by one estimate, 44% of the Chinese population plays games. One game in particular, Tencent’s Kings of Glory (otherwise known as Honor of Kings/Strike of Kings/Arena of Valor), has achieved widespread popularity. The game has 200 million registered users, 50 million of whom are playing daily. As one player put it, “If you don’t play, you no longer share a common language with your peers and you become isolated.” Zhang Yue, reporting for Southern Weekend, looks at how this game infiltrated Chinese society. getAbstract recommends this article to sociologists, gamers, computer engineers, data analysts and social media company executives.
Summary
About the Author
Zhang Yue is a reporter for Southern Weekend, a Chinese newspaper based in Guangzhou. Southern Weekend is known for journalistic integrity and reporting that often pushes the limits of the Chinese government’s media censors.
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