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The New Freelancers
Article

The New Freelancers

Tapping Talent in the Gig Economy


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Editorial Rating

9

Qualities

  • Innovative
  • Applicable
  • Concrete Examples

Recommendation

Society seems unsure about how to react to this new breed of workers – freelancers, digital nomads, location-independent workers and all those who participate in the gig economy. Are they a new underclass, orphaned and begging for scraps at the table of the digital economy? Or are they the lucky ones who’ve managed to grasp the ever elusive phantom of work-life balance? This Boston Consulting Group report might not definitively answer whether freelancers should be the objects of pity or envy, but it will supply solid information about how to deal with these freewheeling elements if your own company chooses to integrate them and their services.

Take-Aways

  • Gig platforms give your company access to a flexible, larger and more varied talent pool, allowing you to respond quickly to customer demands.
  • Many companies don’t have a clear idea of the skills their existing employees already possess. Creating a company “skill map” enables smoother integration of freelancers.
  • You must properly vet freelancers so existing employees don’t end up redoing their work.

About the Authors

Judith Wallenstein, Alice de Chalendar, Martin Reeves and Allison Bailey are professionals at the BCG Henderson Institute, the Boston Consulting Group’s strategy think tank.


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