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Wendi Backler, Tatu Heikkilä and Derek Kennedy
The New IP Strategy
Make Love, Not War
Boston Consulting Group, 2018
What's inside?
The ways companies protect their innovations are changing. Can your business keep up?
Recommendation
Just a few years ago, companies guarded their patents jealously. They weaponized intellectual property and chased through the courts those who “stole” their ideas. Times have changed. Today companies have eased off the fury and started collaborating for their mutual benefit. Boston Consulting Group experts Wendi Backler, Tatu Heikkilä and Derek Kennedy dive into how and why leading patent holders are working with companies that own less intellectual property. getAbstract recommends this insightful report to technological innovators or anyone interested in contemporary business practice.
Summary
About the Authors
Wendi Backler, Tatu Heikkilä and Derek Kennedy are senior leaders at the Boston Consulting Group, who specialize in technology and innovation.
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