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The Economist Intelligence Unit
The New Retail
From Mobile Aspirations to Business Results
The Economist, 2014
What's inside?
For retailers to thrive, they must provide mobile-savvy consumers with an engaging omnichannel experience.
Recommendation
With roughly 90% of the US population owning mobile devices today, mobile technology is increasingly empowering retail customers and altering employees’ behavior. In this report, which was sponsored by AT&T, the Economist Intelligence Unit’s research team discusses strategies that will help retailers create a simple, value-adding mobile shopping experience for their customers. getAbstract recommends this informative and relevant report to business executives and retail managers in all industries.
Summary
About the Author
The Economist Intelligence Unit publishes reports detailing the current affairs and economic events that affect nations, businesses and industries.
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