![The New Science of Cute](/summary-img/27782-J4OA4G2G.jpg?h=M&b=0)
Read or listen offline
Amazon Kindle
audio autogenerado
1×
Ingrese para escuchar el resumen en audio.
audio autogenerado
Recommendation
How do you explain the popularity of Hello Kitty? Why do people find themselves cooing at little babies? The answer may be quite simple: They’re cute. Writing for The Guardian, journalist Neil Steinberg takes a look at the fascinating – and adorable – world of kawaii, or “cuteness.” Steinberg uses the story of Kumamon, the beloved “mascot” of Japan’s Kumamoto Prefecture to illustrate how cuteness can generate attention – and earnings. getAbstract recommends this charming article to marketers, pop-culture fanatics and anyone needing a happy boost.
Summary
About the Author
Neil Steinberg is a columnist at the Chicago Sun-Times.
Learners who read this summary also read
Article
Book
Book
Comment on this summary