The NOW Revolution
Book

The NOW Revolution

7 Shifts to Make Your Business Faster, Smarter, and More Social

Jay Baer and Amber Naslund
Wiley, 2011
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Editorial Rating

7

Qualities

  • Applicable

Recommendation

Incorporating social media into your operations can be scary. To prosper in the “Now Revolution,” your company must understand the new social media playing field. Social media experts Jay Baer and Amber Naslund chose not to write about how to “do” social media. Instead, they offer a smorgasbord of insights, strategies and tools you can adapt to your business “for and in response to what the web has become.” The book includes numerous “QR-style” Microsoft Tags that lead readers with smartphones to valuable supplemental information. getAbstract recommends this book to anyone seeking to move his or her business into the 21st century.

Summary

“Welcome to the Now Revolution”

The business world continues to morph into an increasingly more “immediate and synchronous” environment. The mechanisms of social media, open discussion forums and 24/7 connectivity have overwhelmed orderly approaches to decision making, customer service and crisis management. Social media outlets offer unparalleled possibilities for finding and engaging with current and new customers – if you acquire the proper tools and embrace a new perspective. The Now Revolution precipitated by social media affects all companies “culturally, operationally, functionally and organizationally.” Follow these seven rules for success in this emerging arena:

1. “Engineer a New Bedrock”

Most businesses profit by selling a product or service, but just as important as “what” you sell is “why and how” you sell it. The why and how reflect your company’s culture, your basic purpose, and the staff you’ve hired to bring your vision to life. Technological advances mean that every business now lives in a fishbowl, even if it doesn’t have an online presence. Corporate intent and behavior – how you treat your people and your customers – are an open book. ...

About the Authors

Jay Baer, a digital marketing and social media strategy consultant, blogs at ConvinceAndConvert. Amber Naslund, vice president of the social media platform Radian6, blogs at BrassTackThinking.

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