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The Paradox of Choice
Book

The Paradox of Choice

Why More Is Less

Ecco, 2016
First Edition: 2016 more...


Editorial Rating

9

Qualities

  • Applicable
  • Engaging
  • Inspiring

Recommendation

Barry Schwartz’s penetrating analysis of the problematic consequences of having too many choices may spur you to rethink how you approach decisions in your life. Schwartz, a psychology professor, unpacks cognitive quirks and psychological challenges that the human mind brings to decision making. He demonstrates how choice becomes more burdensome when options proliferate. Schwartz uses easy-to-understand, everyday examples and offers techniques for avoiding the pitfalls of too much choice and increasing your satisfaction with your decisions.

Take-Aways

  • Modern life greatly increases your options.
  • Selecting among many options is cognitively and psychologically taxing. Be a “chooser,” not a “picker.”
  • Being content with good enough is more satisfying than seeking perfection. Be a “satisficer,” not a “maximizer.”

About the Author

Barry Schwartz is the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College. He also wrote Why We Work, Practical Wisdom and The Costs of Living.