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The Perfect Thing
Book

The Perfect Thing

How the iPod Shuffles Commerce, Culture, and Coolness

Simon & Schuster, 2006 more...


Editorial Rating

8

Qualities

  • Eye Opening
  • Background
  • Inspiring

Recommendation

Why do people ask for an iPod when they want an MP3 player? Other players hold as many or more songs, and play them just as well. Owning an iPod is more about music than about keeping up with the latest trends. That is why the iPod still holds the top spot in MP3 player sales. Author Steven Levy explores how the iPod came to be and how it earned its status as a cultural icon. Even the book's iPod-looking cover could evoke emotion from an iPod fan. getAbstract recommends this book to iPod lovers who will relish its story. Businesspeople, trend spotters and marketers also will gain insight into the way Apple made millions from selling music, machines and coolness.

Take-Aways

  • Apple introduced iPods in 2001. By 2005, it had sold more than 42 million of them.
  • That year, 61% of Apple's business came from iPods and the rest came from Macs.
  • Competing products couldn't beat the iPod.

About the Author

Steven Levy, a technology reporter, writes for Newsweek magazine and has written five other books including Crypto, Hackers and Insanely Great.


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