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The Platinum Rule
Discover the Four Basic Business Personalities - And How They Can Lead You to Success
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Recommendation
Do you struggle to gain your co-workers’ cooperation on projects? When you pitch a great new idea, do some of your colleagues seem indifferent or unreceptive? The problem may be a personality clash, and Tony Alessandra and Michael J. O’Connor show you how to resolve it. First, learn to identify the four basic business personalities: “Directors, Socializers, Relaters and Thinkers.” Then, modify your behavior to accommodate each type. As you learn the strengths of the different personality types, you can use them to increase your team’s effectiveness. Being aware of each type’s weaknesses helps you mentor others toward greater success. getAbstract recommends this practical book to managers, and to anyone who wants to learn how to understand and motivate people. The authors include a section on how to apply “The Platinum Rule” to selling, which also makes the book useful for salespeople.
Take-Aways
About the Authors
Tony Alessandra, Ph.D., is the author of The Art of Managing People, Selling by Objectives and The Idea-a-Day Guide to Super Selling and Customer Service. Michael J. O'Connor, Ph.D., co-wrote Managing by Values and People Smart in Business.
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