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The Power of Not Thinking
Book

The Power of Not Thinking

How Our Bodies Learn and Why We Should Trust Them

Rowman & Littlefield Publishing Group, Inc., 2022 more...


Editorial Rating

9

Qualities

  • Innovative
  • Applicable
  • Concrete Examples

Recommendation

Business anthropologist Simon Roberts details how human intelligence includes “embodied” knowledge – something AI has not yet succeeded in replicating. Embodied knowledge derives from the body – through movement, muscle memory, sight, hearing, taste, smell and touch. It includes experiences that evoke deep sensory memories that permit action without thought and pattern recognition. These embedded memories enable you to feel, rather than merely reason, your way through many decisions. Roberts provides innovative examples of companies making better decisions by pairing data with experiential learning.

Take-Aways

  • Many of the things humans do without “thinking” can’t yet be replicated by artificial intelligence.
  • Western dualism created a dichotomy between mind and body, limiting the idea of “thinking” to the brain.
  • Big data offers information detached from experience and context.

About the Author

Simon Roberts is a business anthropologist who helps leaders learn through embodied experience. He’s co-founder of Stripe Partners, a global innovation and strategy group that assists the development of technology-led businesses.