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The Power of Noticing
Book

The Power of Noticing

What the Best Leaders See

Wall Street Journal Books, 2014 more...


Editorial Rating

8

Qualities

  • Applicable
  • Eye Opening
  • Concrete Examples

Recommendation

In this lovely book, Max Bazerman, co-director of Harvard’s Center for Public Leadership, does a fine job of examining factors that lead you not to notice a lot of what is going on around you. He identifies conditions that make it harder for you to notice. While some of his examples of “failure to notice” are standard – such as the unseen gorilla in the basketball video and the Challenger explosion mechanical fault – many are new. Bazerman’s unique blend of humility, clarity and insight make his exploration particularly appealing. getAbstract recommends his research and advice to anyone interested in the emerging field of behavioral economics or, generally, in how to think better and see more.

Take-Aways

  • You can avoid disasters if you notice them coming.
  • Often, people fail to see looming threats because they are motivated to be blind.
  • Self-interest leads people to distort situations and not perceive hazards.

About the Author

Max Bazerman, co-director of Harvard’s Center for Public Leadership, co-authored Negotiation Genius with Deepak Malhotra and Blind Spots with Ann Tenbrunsel.


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