University of Minnesota - UMN Executive Leadership Insights
The Power of Video Marketing
Podcast

The Power of Video Marketing

Work The System Podcast

Josh Fonger and Rick Cesari
Work The System Podcast, 2021
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Editorial Rating

8

Qualities

  • Applicable
  • Concrete Examples
  • Inspiring

Recommendation

GoPro. George Foreman Grill. Sonicare. OxiClean. Rug Doctor. What do these brands have in common? Each of them partnered with Rick Cesari before they were even doing a million dollars in sales. How did they make the journey from small businesses to the big-name brands you know today? Video marketing. In this episode of the Work The System podcast, Josh Fonger and guest Rick Cesari explore the promise of video marketing and the ways you can benefit from a “video-first society” to grow your business.

Summary

Small business owners, Amazon sellers, inventors and entrepreneurs can use proven big-brand video marketing strategies to expand their small businesses.

It took television broadcasters more than 30 years to create the amount of video content that’s now produced every 30 days. Seventeen thousand hours of video are produced every second, and about 80% of internet traffic goes to video content. The world appears to be transforming into a “video-first society.” If you want to expand your business, keep in mind that emails containing video have click-through rates up to 300% higher than those without. Landing pages can also benefit from video content, improving conversion rate by up to 80%. 

A lot of business owners are hesitant about video marketing because of fear, whether it’s fear of technology or fear of being on camera. If the idea of talking directly into a camera makes you nervous, just remember that nobody is born making great content. Your first few videos may be lacking, but you have to practice to improve, just ...

About the Podcast

Rick Cesari is the founder of Cesari Media, an infomercial production company that created the campaigns for OxiClean, George Foreman Grill, Sonicare and GoPro. He co-authored Buy Now: Creative Marketing That Gets Customers to Respond to You and Your Product with Ron Lynch and Tom Kelly. Podcast host Josh Fonger of WTS Enterprises is a coach, consultant and speaker.

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