Christian Wanner
The Real Journey of an Entrepreneur
Lift Events Sàrl, 2012
What's inside?
Ernest Shackleton’s call for volunteers on his fated 1915 expedition to Antarctica appeals to the sense of adventure that is common among entrepreneurs.
Recommendation
Ernest Shackleton’s ill-fated expedition to Antarctica in 1915 presents an apt metaphor for the entrepreneurial experience. Like explorers, business founders must navigate uncharted terrain to reach their destinations. Christian Wanner, a co-founder of LeShop, a Swiss online supermarket and delivery service, describes his personal entrepreneurial adventure. By drawing parallels between his retail exploits and Shackleton’s arduous, death-defying voyage, Wanner exhibits more than a little ego, though hubris is characteristic of many successful entrepreneurs. getAbstract recommends Wanner’s account to anyone with a novel idea who is embarking on a quest for greatness.
Summary
About the Speaker
Christian Wanner is a co-founder of LeShop, a Swiss online supermarket and delivery service.
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