Universidad Tecnológica de El Salvador
The Ride of a Lifetime
A review of

The Ride of a Lifetime

Lessons Learned from 15 Years as CEO of the Walt Disney Company

Robert Iger and Joel Lovell • Random House • 2019

Brains, EQ and Guts

by David Meyer

Disney CEO Robert Iger offers an enjoyable memoir including memorable lessons about ruthlessness, daring and self-belief.

First, take care not to confuse this with the other memoir entitled The Ride of a Lifetime by reality show Orange County Choppers star Paul Teutul. This ride belongs to Robert Iger, Disney Company CEO.

Iger writes like a happy corporate animal with no remaining scores to settle. His voice is basic and straightforward, easy to read and to remember. While he seldom reveals any deep or personal emotions, his book offers worthwhile business lessons. Reading audiences flocked to and enjoyed this memoir; it was a number one New York Times bestseller.

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